FAQ
Straightforward answers about how we work with brands and creators.
No. We are selective. Fit between product, audience and creator voice is the primary filter. This protects the quality of the partnerships we structure.
We work most effectively in categories where creator recommendation carries weight: beauty and skincare, fashion, wellness, lifestyle, home and living, food and drink, parenting, and related consumer categories.
We assess content consistency, niche positioning and audience quality. If there is a clear basis for representation, we formalise the relationship and begin introducing relevant brand opportunities. Creators remain in control of their creative decisions.
We start from the brand’s product category, positioning and target audience. We then identify creators whose existing content and community already sit inside that space. The shortlist prioritises relevance over follower count alone.
A clear brief, agreed deliverables and timeline, defined commercial terms, and coordinated delivery. We manage the operational side so both parties can focus on the substance of the work.
Yes. We structure and negotiate commercial terms as part of representation and partnership development. Transparency is maintained throughout.
Use the contact form and include a short note about your product category (brands) or primary content niche (creators). We review every enquiry and respond when there is a clear basis for discussion.
We do not apply rigid numerical thresholds. Audience quality, content consistency and category relevance matter more than absolute scale. We assess each situation on its own terms.